Figuring out how to optimize your landing pages for PPC campaigns will be the most profitable endeavors you can do. There may be very many people who never do this, and the sad fact is that it is very easy to do. The simple reason for doing this is that your profits and conversions will only continue to increase.
With any PPC campaign you are running, have everything laid out and know what you want to accomplish. This is important to determine because ultimately this is what’s going to help you increase your conversion rate for your PPC campaign. That’s right; when somebody lands on your page, you expect them to take one single action and not confuse them with multiple things. Usually a landing page is to gather sign ups for a mailing list, so if that is your goal then make it crystal clear. Most people build their lists with landing pages, and chances are that is what you will be doing as well. There is simply no excuse for being less than 100% clear on the purpose. You can effectively decrease your conversions if your landing page is unsightly and full of unnecessary junk. Of course you need to make sure the final result is ready, so just make sure you follow good design principles. What do you suppose you will need to do if your page is not doing its job? Very simply you have to change something and try it again. You do not have to go far to discover crappy landing pages that you know you would never use. You know that if you fail to rectify this, then you can kiss that campaign goodbye. If you think your page is overloaded with copy, then simply eliminate some of it. One of the golden rules of online marketing is to keep the work your visitor has to do to an absolute minimum.
How many times have you come across a landing page that after some time becomes irritating? Everything needs to flow well so people are not adversely affected. You can test with offering your sign up freebie without opting in, but that person may not be a good prospect, anyway. If you make your process smooth, then those who are in your market and a good fit will fill out the form. Running a PPC campaign is all about getting various elements right, and the landing page happens to be one of the most important ones. If you can simply focus on effectively optimizing your landing page, then you’ll automatically see high conversions coming your way.
In addition to your design and layout, what you have to say for yourself and your business is also crucial to how your marketing collaterals will be effective to your target audience, be it catalog printing or print brochures. More than your graphics and design, your words can actually be the pull that would make your target readers convinced of your offer.
Nevertheless, there are words that are more appealing to your target clients. No matter that you?re working on cheap catalog printing or a very expensive flyer printing, what you write in your message can make a whole lot of difference to how your target readers would receive your message. Knowing how to choose your words well is therefore very important to your copy when marketing your business.
Here then are simple steps you can use to create for your marketing tools a copy that is powerful and most effective to drive your point.
1- Highlight your words. Make them bolder if you can. Don?t be afraid to emphasize what you mean by the words to convince your readers of the value of your offer. Use a bold black type or even a colorful background. The bottom line is to make your words jump out of the page to catch the attention of your target clients.
2- Use powerful words to start your copy. Put them at the start of your sentence. The key to effective writing is to choose powerful words and then place them where they will be most read, which, if you still don?t know it, is at the beginning of your sentence. Make your readers sit up and read your interesting content by the first words you utter in your catalog printing copy for instance.
3- Place and print them where it?s obvious. Make them conspicuous. Apply them at the top of your page. Write them in large fonts. Just make sure that whatever you write, give importance to your copy by making it impossible for your readers to miss them.
4- Scatter them in your collateral. Make it obvious that you?re driving the point by placing your words throughout your pages. Sprinkle every page with powerful words to emphasize their importance. So don?t just use them at the beginning or end of your content. Try to scatter them to make your point.
5- Repeat your words. One way to make your target readers know their importance is if you repeat them. Say it over and over again in your page. Make sure that your readers get the point. Remember that even if you wrote it once, your target readers might just miss it when reading the rest of your content.